Internet Tools
Percept Contextual Psychographic Data
Percept is an organization that provides detailed information about the community surrounding your church. If you are attempting to re-engage your community, a good place to start is with concrete data about your neighbors. For a reasonable fee, Percept will provide customized reports for whatever area you define, and will compare your congregation with its surrounding community.
Too often in church we like to have data-free discussions. We all have our ideas about the needs of the community and those ideas often shape the outreach programs we create. Sometimes those ideas are disconnected from the real needs of the community. Percept helps you analyze real data to form solid conclusions about your neighbors' needs. With it, you can make sure you are engaging your local community at a true point of need.
Their related website, Link2Lead, offers several instruments to measure your capacity for change and your leadership style. It also offers more limited information about your community without cost for those who have a relationship with their organization.
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